Wayra connects Telefonica and technological disruptors around the world. As their preferred strategic partner, we will scale them up to accelerate both their business and ours.

We work side-by-side with them to provide disruptive solutions to Telefonica and its customers.

The very best start-ups within our portfolios will have unparalleled access to our global network of 350 million customers and clients in several countries. Wayra offers a unique and effective interface between entrepreneurs on the one hand and our network of corporates, governments and other partners in countries in which Telefonica is present.


Wayra runs 7 hubs in Europe and Latin America that reach the entrepreneurial ecosystems of 10 countries.

In Europe we count with hubs in Spain (Madrid and Barcelona), United Kingdom and Germany. In LATAM we operate 3 regional hubs:


North Hispam, based in Colombia, giving service to Mexico and Venezuela.

South Hispam, based in Argentina, giving service to Chile and Peru.

We are a global team of tech lovers and startup enthusiasts seeking new opportunities for our entrepreneurs and business.

Carolina Morandini

Head of Startups and Scouting

Carlos Paglia


Sidney Castro

Head of Business Development

Luciana Pace Ferraz

Head of Communications

Matheus Lavorenti

Portfolio Manager

Enrique Rubio Ayala

Legal Manager

Daniella Hong

Office Manager

Livia Pizza

Communication and Scouting Intern

Amanda Bispo

Open Innovation Intern

Wayra Hubs

In Brazil, Wayra is based in the country's most important innovation hub, located in São Paulo.
At our space you will find the most interesting events about entrepreneurship, opportunities to take your startup to the next level next to the key entrepreneurs of the ecosystem and learn about the most disruptive technologies.

Wayra Brazil

Company information
Rua Martiniano de Carvalho, 851 - 2º andar, Ed. Telefonica, Bela Vista,
CEP 01321-001 - São Paulo – SP
E-mail brasil@wayra.org
Country Manager
Renato Valente