Wayra connects Telefónica and technological disruptors around the world. As their preferred strategic partner, we will scale them up to accelerate both their business and ours.

We work side-by-side with them to provide disruptive solutions to Telefónica and its customers.

The very best start-ups within our portfolios will have unparalleled access to our global network of 350 million customers and clients in several countries. Wayra offers a unique and effective interface between entrepreneurs on the one hand and our network of corporates, governments and other partners in countries in which Telefónica is present.


Priority investment areas:
Entertainment (games and videos), Artificial intelligence, IoT, Big Data, eHealth, Edtech and Fintech. 
What do we offer?
Investment of up to R $ 1 million per startup; business development with Telefónica /Vivo; international expansion between hubs; community of investors and experts.
How do we invest?
Co-investment with major venture capital funds, investment in startups scalable and and
with majority participation of the founders.

We are a global team of tech lovers and startup enthusiasts seeking new opportunities for our entrepreneurs and business.

Livia Brando

Country Manager

Carolina Morandini

Head of Startups and Scouting

Carlos Paglia


Sidney Castro

Head of Business Development

Luciana Pace Ferraz

Head of Communications

Matheus Lavorenti

Portfolio Manager

Enrique Rubio Ayala

Legal Manager

Daniella Hong

Office Manager

Livia Pizza

Communication and Scouting Intern

Amanda Bispo

Open Innovation Intern

Wayra Hubs

Wayra operates in 10 countries with 7 hubs, 4 in Europe (Spain: Madrid and Barcelona, United Kingdom and Germany) and 3 in Latin America:

Hispam Norte, headquartered in Colombia, which also coordinates our operations in Mexico and Venezuela.

Hispam Sur, based in Argentina, which also coordinates our operations in Chile and Peru.

Brazil, located in São Paulo.

Wayra Brazil

Company information
São Paulo – SP
E-mail: brasil@wayra.org
Country Manager
Livia Brando